OK...I'll admit. I still read magazines. And I still look at the ads in them, too. I just came across a Canadian Club ad in a recent Esquire and even after 2 years running I still like it. I even read the entire copy and mentioned the ads to my Dad. He remembers drinking CC a lot, too. I also like the fact that if you look up CC online you'll find a load of spoofs of the ads, too. That's always a good sign that the ads are hitting a chord. I've gotta believe the ads have performed well if they've been running this long.