Interesting research from ClickZ today demonstrating how marketers who advertised on the Super Bowl saw an increase in fans/followers of Facebook & Twitter. See below for details:
Big questions I have about this are: what were expectations of these marketers with regards to FB and Twitter (and other social media properties)? Did they hope to see a boost or was this just gravy on top of a big spending buy on the Super Bowl? What is the value of the extra fans/followers to these marketers? Will they track repeat usage, visits, times spent, sales, loyalty? I'll be certain to track progress of these marketers on the social media front.
