Attention Kmart shoppers...or any shoppers...you spent a lot of cash yesterday. Yes, the online shopping "holiday" known as Cyber Monday has come and gone and the numbers looked very good. Coremetrics reports the following:
- Sales were up 24.1% vs. Black Friday 2009 (the day after Thanksgiving)
- Sales were up 13.7% vs. Cyber Monday 2008
- Consumers spent $180 per online order vs. $170 on Black Friday 2009
- Consumers spent $180 per online order vs. $130 on Cyber Monday 2008
- Apparel retailers showed boost of 26.4% in average dollar amount per order vs. Cyber Monday 2008
- Department stores saw 33% increase in new consumer traffic vs. Cyber Monday 2008 but...a 10% drop in average order value (might need to optimize those landing pages better or try re-targeting)
- Peak shopping hour was from 9-10am PST (wonder if businesses saw a drop in productivity during that time)
Personally I spent about $400 online yesterday on Amazon and Dell and got some pretty sweet deals. I guess Mondays aren't so bad after all.
